ATWATER BREWERY INTERACTIVE DESIGN
Social Media Strategy
Atwater, a brewery based in Detroit, MI, requested print and interactive ideas to help promote their brewery both around Detroit and nationally.
I created an interactive campaign concept, titled “Label Yourself”, which uses Snapchat filters to place customers faces into the label art associated with each beer. They can also use a Snapchat geo-tag to take photos associated with the brewery. Customers can then enter their pictures into a contest to become the new “face” of each beer and be featured inside the brewery.