SMASH

Photoshop / InDesign / Paint

Smash is a personal project in which I documented the first 45 beers I drank after turning 21.

I photographed each of the beer bottles and used photoshop to isolate the color schemes of each label design. I then translated these color palettes into full page spreads, with each stripe representing the amount of each particular color in the label. I used these to create a menu-type flip book. Ten copies of the book (4x6') were printed on glossy paper and perfect-bound. 

You can view the digital version below. 

After the project was finished, I filled each beer bottle up with the paint version of their color palettes and SMASHED them to create full scale paintings. 

Woodchuck Beer Label

Woodchuck Beer Label

Raging Bitch Beer Label

Raging Bitch Beer Label

Coors Beer Label

Coors Beer Label

PAINTINGS